PERFECT FITNESS

As the Art Director for Perfect Fitness, my primary task is to design packaging for the fitness products. One of the marketing and sales initiative was to include a free FitDeck app in all of our products. FitDeck Cards are exercise playing cards to make exercise more simple. I learned, within a short three-month timeframe, to create a mobile app by partnering with engineers and creating a wireframe. Sketch and InVision was not available during that time, I did the wireframe in Illustrator and the artwork in Photoshop.

Samples of functionality screens

Developed 2 sets of artwork: iOS and Android versions